PMS or Spot Colour printing
In offset printing, used for all of our high volume work, everything is printed using a four-colour process using combinations of Cyan, Magenta, Yellow and Black. Virtually every printed item you pick up has been printed with these four colours. Needless to say, the range of colours that can be produced is outstanding.
However, sometimes you just need to have a fluoro green or metallic gold in your brochure. Sometimes you have a specific colour you want to use to represent your brand with 100% reliability. In these cases, we need to use a custom ink mixed specifically to meet your needs.
For low volumes this can be a very expensive option, but as volumes increase it becomes more cost effective. If you need to use a specific ink colour talk to us and we’ll discuss the options with you.