In many ways, a promotional card is designed in the same way as a flyer, but printed on a thicker stock
Popular stocks are in the range of 250gsm to 400gsm; uncoated, silk coated, or gloss coated.
The heavier stock makes for a more substantial item to hand to your customer or prospect and gives an impression of higher quality. These can be enhanced again with laminating or celloglazing, forme cutting to a special shape, and specialty finishes such as Spot UV varnish.
Because of the extra thickness of the stock, these can also be designed to be mailed directly to your database without the need to insert them into an envelope – just think of a traditional postcard that you mailed when you were on holiday. We can data merge your mailing list directly to the card for you for bulk mailing.